Elev8 Clothing and Apparel (Logo Design)

For this project, I was commissioned to design a bold and modern logo for the brand Elev8. The brief focused on creating a minimal yet powerful identity that symbolises ambition, progress, and upward movement. To achieve this, I used clean, sans-serif typography with a strong geometric feel.

A unique feature of the design is the V, which has been transformed into an upward-pointing arrow, representing growth and limitless potential. The colour palette was carefully chosen to balance professionalism with energy: ELE in a bold blue to convey trust and innovation, the V in crisp white to create a striking arrow effect, and the 8 returning to blue for consistency and brand strength.

The result is a versatile logo that works seamlessly across digital and print platforms, projecting confidence, ambition, and modernity. The Elev8 identity is now perfectly positioned to represent a forward-thinking, aspirational brand.