Pedal Power Cycles (Logo Design and Website)

For this Liverpool-based cycling business, the aim was to create a bold, energetic logo that reflects movement, passion, and reliability. I began by learning about their services, target audience, and brand personality. Initial sketches explored wheel-inspired shapes, dynamic lines, and strong typography. The final design combines a modern cycling icon with clean, impactful lettering, resulting in a logo that’s eye-catching, versatile, and instantly recognisable across digital and print platforms.